All eyes were focused on the floats passing by when 25-year-old Neilson Rizzuto, stuck in traffic on the avenue after, police believe, a day of heavy drinking, revved the engine of his gray pickup and hit the gas.

As part of an effort to ‘clean up’ Brazil’s biggest city, mayor João Doria has been down on his knees, spraying grey paint over beloved street art. Locals are furious.

As the country tries to move from kneeling to standing, Brazil’s rapidly changing fortunes—booming, busting and now trying to recover in two to three years—has left hundreds of CEOs there asking the same pergunta: How do today’s business leaders best attract talent in such a climate?

Brazil’s increasingly powerful evangelical church and its progressive movements are both pushing to refine Carnaval to match their often opposing priorities.

Discover what motivates then brothers, their favorite cheeses, and their big secret